Although Tmall and Taobao belong to Alibaba, they are actually two completely independent operating platforms. In comparison, Taobao only needs an ID card to open a store, which is basically no threshold. Nine-year compulsory education has achieved "everyone has books to read", and Alibaba has achieved "everyone has a store to open". Tmall requires companies to be qualified to open a store, so entering Tmall starts to differentiate from the type, and Tmall requires its own brand. Simply put, Taobao is a mixed bag, you can do it! I can do it too. Tmall is a dragon, not a fish! Tmall will evaluate your industry qualifications, brand influence and other aspects to see if your company is qualified to open a store on the Tmall platform.

You can make a simple comparison between Tmall and Taobao

Advantages of Tmall

1. Basically, those who have operated online stores can find that Tmall's products can be searched on Taobao, but Taobao's products may not be searched on Tmall. That is to say, in terms of product management, Tmall's weight will be slightly higher. Under the same product, the sales volume of Tmall stores may be ranked ahead of Taobao. This is also because all Tmall stores have a seven-day return and exchange guarantee, but not all Taobao stores have it. Taobao participates voluntarily.

2. Taobao stores need to accumulate to a certain level before they can participate in some large-scale activities, such as the annual "Double Eleven". Many Taobao stores cannot participate, but Tmall stores may be easier to participate in these activities than Taobao.

3. In terms of consumer trust, Tmall Mall is far higher than Taobao. As long as it is a Tmall store, it will definitely have its own brand, but Taobao may not have its own brand. From the perspective of brand and influence alone, it is already at a higher starting line than Taobao.

4. Merchants can conduct distribution management when opening stores in Tmall Mall, but Taobao stores cannot.

5. There is no longer a hierarchy system, and the praise rate has also been cancelled. This is also a relatively important point. Everyone knows the impact of bad reviews on Taobao stores. Stores will try their best and even try to give customers financial compensation just to get good reviews, but Tmall stores don’t have to worry about that. Tmall stores give stores absolute control over reviews and comments. For example, if a customer is not satisfied with something and wants to give a bad review, they will be very depressed to find that Tmall stores do not have the choice of good reviews, medium reviews, and bad reviews. You can only write comments, and one or two bad reviews will not affect the entire rating dynamics of the store, unless there are too many bad reviews. So sometimes the quality of Tmall stores is not very good, and they don’t have to worry about bad reviews affecting sales, because there are no bad reviews.

Disadvantages of Tmall

1. Tmall has targeted investment promotion. After 15 years, Tmall began to implement an invitation system. It is difficult for small companies without offline influence to successfully enter Tmall through their own efforts. Taobao does not require too much review. Taobao is also divided into personal stores and corporate stores.

2. Limited categories. Tmall has stopped entry to a large number of categories, leaving some corporate sellers eager to enter Tmall with nothing more than a look.

3. Applicants for entry to Tmall must be companies. Tmall will review the information one by one, and a lot of time is spent waiting in line for review, which is much more time than Taobao.

4. The success rate is low. Even if you have completed the entry steps and submitted the information you submitted as required, there is still a high chance that you will be ruthlessly rejected by Tmall, because even if the company brand is in the brand library, it may refuse to pass the application due to insufficient brand influence.

Tmall is indeed attractive, but not everyone can enjoy it. Difficult operation is one aspect, and the investment will also increase greatly. So if you are starting a business, it is recommended to test the waters with a C store first.

If you have any questions about Tmall and Taobao, you can send me a private message and comment!