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How to operate and promote Taobao?

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一、站外推广:主要是淘宝客推广,目前淘宝客推广这种方法是比较靠谱的,因为它是先推广后付费业务,像找牛单这种知名的大流量平台,展示和点击全都免费,只有在交易完成之后才支付淘客佣金,并能随时调整佣金比例灵活控制支出成本,降低风险。

除此之外,站外推广还可以做论坛推广、QQ群推广、博客推广、微博推广等这些都可以做,推广方法不要太单一了。

二、站内推广:直通车推广、淘宝社区推广、礼品推广等这些都可以做

1、直通车推广:这是提升店铺流量最直接的推广方式,你只需选择你认为比较有优势和竞争力的宝贝,然后挂上直通车即可,由于这是付费推广,而且不能保证有交易,所以在宝贝选择上,价格控制上,悬挂频道和方式等都是很有讲究的,这种比较烧钱,一定要注意看注意事项。

2、淘宝社区推广:由于网络购物依然流行,随之而兴起了不少淘社区,不管是买家还是卖家都喜欢泡社区,买家希望找到自己需要的商品,卖家则在此推广自己的商品,每一个人都有可能成为你的潜在客户,不过推广的时候需要注意一些社区规则。

3、礼品推广:在购买商品的时候达到一定金额就赠送小礼物,很多人都喜欢“送”的东西,虽然礼物本身并不值钱,但是会满足不少人的“虚荣心”,他们会觉得自己赚了,因此礼品推广是个不错的选择。

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跨境电商小不懂

专注于跨境电商行业研究

1. Off-site promotion: mainly Taobao customer promotion. At present, Taobao customer promotion is a more reliable method because it is a business of promotion first and then payment. For well-known large-traffic platforms such as Zhaoniudan, display and click are all free. Taobao customer commission is paid only after the transaction is completed, and the commission ratio can be adjusted at any time to flexibly control expenditure costs and reduce risks.

In addition, off-site promotion can also be done by forum promotion, QQ group promotion, blog promotion, Weibo promotion, etc. These can all be done. The promotion method should not be too single.

2. On-site promotion: Through train promotion, Taobao community promotion, gift promotion, etc. These can all be done

1. Through train promotion: This is the most direct promotion method to increase store traffic. You only need to choose the product that you think is more advantageous and competitive, and then hang up the through train. Since this is a paid promotion and there is no guarantee of transactions, there are very particular things in product selection, price control, hanging channels and methods, etc. This is more expensive, so you must pay attention to the precautions.

2. Taobao community promotion: As online shopping is still popular, many Taobao communities have emerged. Both buyers and sellers like to hang out in the community. Buyers hope to find the products they need, and sellers promote their products here. Everyone may become your potential customer, but you need to pay attention to some community rules when promoting.

3. Gift promotion: When purchasing goods, small gifts are given when a certain amount is reached. Many people like to "give" things. Although the gift itself is not valuable, it will satisfy the "vanity" of many people. They will feel that they have made a profit, so gift promotion is a good choice.

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