随着淘宝直播越来越火,做淘宝直播的商家也随之增多。以往商家都是微淘升L1等级以上才能开通直播,只要通过简单考试就可以开通了。下面具体讲解下卖家如何开通淘宝直播。
第一,在电脑上打开淘宝,登录自己账户,选择千牛卖家中心进入。
第二,在千牛卖家工作台上选择用户运营-淘宝直播,点击进入会看到页面右侧二维码,手机扫码下载淘宝直播主播版APP。
第三,打开淘宝直播主播版APP,点击我的,然后登录自己淘宝账号。
第四,登录以后,点击发布-创建直播。
第五,如果你没有权限,会自动弹出入驻申请,选择入驻渠道,有商家,有达人,也有机构。这里我们是淘宝商家,选择商家入驻通道就好。
第六,选择商家通道后,会弹出资质审核界面,一般没有扣分的话都会符合淘宝营销规则,然后点击去考试即可。
第七,弹出考试界面,考试通过即可入驻成功,开通淘宝直播。
As Taobao live streaming becomes more and more popular, the number of merchants doing Taobao live streaming has also increased. In the past, merchants had to upgrade to L1 level or above on Weitao to start live streaming, but they can start live streaming as long as they pass a simple exam. The following is a detailed explanation of how sellers can start Taobao live streaming.
First, open Taobao on your computer, log in to your account, and select Qianniu Seller Center to enter.
Second, select User Operation-Taobao Live Streaming on the Qianniu Seller Workbench. Click to enter and you will see the QR code on the right side of the page. Scan the code with your mobile phone to download the Taobao Live Streaming Anchor Edition APP.
Third, open the Taobao Live Streaming Anchor Edition APP, click Mine, and then log in to your Taobao account.
Fourth, after logging in, click Publish-Create Live Streaming.
Fifth, if you do not have permission, an application for settlement will pop up automatically. Select a settlement channel, including merchants, experts, and institutions. Here we are Taobao merchants, so just choose the merchant settlement channel.
Sixth, after selecting the merchant channel, the qualification review interface will pop up. Generally, if there are no deductions, it will comply with Taobao marketing rules, and then click to take the test.
Seventh, the test interface will pop up. If you pass the test, you can successfully enter and open Taobao Live.
Taobao live broadcasting gives users a more direct experience of the products, which will greatly increase the transaction volume. If the appearance is good, it will also attract many fans and become customers of the store. So how do Taobao sellers start live broadcasting? Let's do it step by step.
1. First download the Taobao anchor software, search and download it in the application market of your mobile phone; after installing it on the mobile phone, it will be as shown in the figure below:
2. After the installation is complete, click the desktop Taobao anchor software, see the page below, and click Create Live Broadcast.
3. According to the status of your Taobao account, choose the authentication channel that suits you.
4. Enter the authentication page and click Start Authentication.
5. Submit the corresponding information; fill in and submit the information according to the specific requirements. Different versions are different.
6. After submission for review, the system prompts that the authentication is successful.