I. Market analysis and positioning

1. Online store positioning

Our online store on Taobao is aimed at the general public, especially adults. We use price as the starting point for positioning, relying on price to impress and attract customers.

First: Price

Strategy: (1) Affordable price policy

Low price drives high price

(2) Price structure

Low price combined with high price

Second: Features

Find the features of the product as the starting point for positioning, and arouse the customer's interest in buying. Strategy: Combine novelty, uniqueness and professionalism

Third: Added value

Positioning to impress customers by providing services and gifts other than products.

Fourth: Privacy

Strictly protect the privacy of customers.

Fifth: Express

Choose two or three cooperating express companies. For remote areas, SF Express can be selected to allow customers to get the goods as soon as possible.

4. Online store goals

Strive to achieve monthly sales of 3,000 yuan this year

II. Online store strategy

Taobao online store operation planning

1. Product strategy

Product positioning:

(1) Packaging positioning:

In terms of packaging, we all use unified packaging, which will not be different for different customers. This gives customers the same feeling, without different people.

(2) Brand positioning:

The brands we mainly sell are Durex, Shangpai, and Sixth Sense. These brands have certain competitive advantages, and the brand effect is still very attractive to many consumers.

2. Pricing strategy

We will carry out promotional activities from several aspects, which will be more conducive to the development of online stores and attract more consumers to buy. The pricing strategies are as follows:

(1) Differential pricing strategy

Differential pricing is a pricing strategy formulated for different customers, also known as discriminatory pricing. Our products will adopt different prices for different consumers. Compared with the uniform price, this pricing strategy is closer to the highest price a specific customer is willing to pay. It may also serve customers who cannot buy at the uniform price, or induce them to consume more, thereby obtaining greater profits.

(2) Customer-led pricing strategy

It mainly attracts customers through an auction bidding method. The buyer is determined by an open bidding method. The consumer who bids the highest within the specified time can win the right to purchase the product. It is also a flash sale strategy. This rush buying method can better promote the sales of goods.

Taobao online store operation planning

(3) Low price strategy

Our prices are half or even more than half of the prices in physical stores. This can attract customers and improve our competitive advantage. Most consumers are willing to shop online because the prices online are cheaper, the quality is still guaranteed, and online shopping is more convenient.

(4) Discount pricing strategy

In discount pricing, we have chosen the following two methods based on our own development:

① Quantity discount pricing strategy

When consumers purchase a certain quantity, we will give them a certain price rebate and a certain discount.

② Seasonal discount pricing strategy

Each season we will launch new models or promotional models from time to time. Whether it is off-season or peak season, it is a strategy to encourage consumers to buy goods.