要区分Temu产品是半托和全托,可以从以下几个方面进行判断:
运营方式:
全托管模式下,Temu平台负责从商品上架到售后服务的全流程管理,卖家无需参与具体运营事务。
半托管模式则允许商家保留更多的自主运营权,如自行管理库存和部分客户服务。
仓储物流:
全托管模式下,跨境商家需要将货品先发至Temu国内仓,然后由仓库通过合作的物流服务商统一发往海外,干线物流、末端配送等均由平台全权负责。
半托管模式下,商家可以自主选择物流仓储服务商,并且在审版、备货、发货等阶段都有更多的自主权。
控制权:
在全托管模式中,商家对产品的控制权较少,平台提供全套服务。
在半托管模式中,商家有更多的自主权,可以自行管理库存和部分客户服务。
发货方式:
全托管模式下,货物由平台统一管理和发货。
半托管模式下,货物在境外仓,根据用户订单信息本对本发货给买家。
通过以上几个方面的对比,可以较为清晰地区分Temu产品是半托还是全托。
To distinguish whether Temu products are half-trusted or full-trusted, you can judge from the following aspects:
Operation mode:
Under the full-trusted model, the Temu platform is responsible for the whole process management from product listing to after-sales service, and the seller does not need to participate in specific operations.
The semi-trusted model allows merchants to retain more independent operation rights, such as self-management of inventory and some customer services.
Warehousing and logistics:
Under the full-trusted model, cross-border merchants need to send the goods to Temu domestic warehouse first, and then the warehouse will send them overseas through the cooperative logistics service provider. The platform is fully responsible for trunk logistics and terminal distribution.
Under the semi-trusted model, merchants can choose logistics and warehousing service providers independently, and have more autonomy in the stages of version review, stock preparation, and delivery.
Control:
In the full-trusted model, merchants have less control over the products, and the platform provides a full set of services.
In the semi-trusted model, merchants have more autonomy and can manage inventory and some customer services on their own.
Shipping method:
In the fully-trusted model, the goods are centrally managed and shipped by the platform.
In the semi-trusted model, the goods are in the overseas warehouse and shipped to the buyer based on the user's order information.
Through the comparison of the above aspects, it can be clearly distinguished whether Temu products are semi-trusted or fully-trusted.