TikTok and Temu are both relatively new social media platforms, and they are similar in some aspects:

User groups: The user groups of both platforms are mainly concentrated among young people. TikTok is mainly short videos, covering a variety of topics and content forms, attracting a large number of young users. As a fully managed platform, Temu's user group is also relatively broad, including people of all ages and income levels.

Content form: TikTok uses short videos as its main content form, and users can obtain more traffic and revenue through creative production and precision marketing. Temu is mainly based on pictures and short articles, encouraging users to share their daily lives and emotional experiences. Both content forms provide users with opportunities to show themselves and share their lives.

Personalization and customization: Both platforms focus on personalization and customization, providing more flexibility and freedom, allowing individuals or small teams to compete in them. Users can customize their content according to their interests and needs, thereby obtaining a better user experience.

Market competition: Both platforms face fierce market competition. In order to stand out from the competition, they need to pay attention to market changes and adjust their strategies and models in a timely manner to meet user needs and improve user satisfaction.

In general, TikTok and Temu have similarities in terms of user groups, content formats, personalization and customization, and market competition. However, they also have their own characteristics and advantages, such as TikTok's short video creative production and precision marketing capabilities and Temu's full hosting model and a wide range of user groups.