If the same product is on the same store, consumers are likely to face confusion in choice. They need to compare the price, quality, function and other parameters of these products to determine the most suitable option for them. However, the differences between the same products may be subtle or even exactly the same, which may be a waste of time and energy for consumers.

Therefore, stores should provide consumers with clear and easy-to-compare information so that they can make informed decisions, and also take into account the differentiated settings of products to fully meet the needs and preferences of consumers.