Temu's operating model is a self-operated model similar to "hosting", which has the following core characteristics:

1. **The platform controls the core links**: Temu has the core power of product selection, pricing, and listing. The role of merchants on the Temu platform is mainly the supplier of goods, responsible for providing goods, while other links such as sales, fulfillment, and after-sales are all the responsibility of the platform.

2. **Merchant supply**: Merchants submit suitable goods and report the reserve price according to the recruitment category, and supply the goods after passing the sample review. Merchants need to send the goods to Temu's domestic warehouse for stocking.

3. **Unified warehousing and distribution**: Temu adopts a domestic unified warehousing and distribution model. Merchants transport the goods to Temu's Guangzhou warehouse in advance. The platform is responsible for air transportation to overseas and uses cross-border direct mail for distribution.

4. **Logistics cooperation**: Temu cooperates with domestic and foreign logistics companies, such as Jitu, Yuntu, etc., as well as overseas last-mile delivery service providers, such as the US Postal Service or DHL, to ensure logistics efficiency and reduce costs.

5. **Marketing promotion**: Temu uses multi-channel marketing promotion, including social media, content platforms, advertising, affiliate marketing and other methods to attract customers.

6. **After-sales service**: Temu implements a relatively loose return policy, such as unconditional return within 90 days, to improve user satisfaction and trust.

7. **Cost control**: Temu adopts a bidding listing model when purchasing goods, strictly controls costs, and attracts users through platform subsidies, advertising and other methods to increase brand exposure and user conversion rate.

8. **Price competition**: Temu's pricing strategy focuses on cost-effectiveness. By integrating the Chinese supply chain and taking advantage of US tariff preferences, it sells goods at extremely low prices to meet the consumption needs of ordinary people in Europe and the United States.

9. **Future model change**: It is predicted that Temu may shift from a self-operated model to a platform model in the future, that is, a "self-operated + platform" dual-mode operation, allowing third-party sellers to independently operate stores on the platform to improve profitability and product diversity.

This model enables Temu to quickly attract a large number of users in a short period of time and achieve scale expansion, but it also faces challenges such as customer acquisition costs, logistics costs and market competition. In the future, Temu needs to continuously optimize and adjust its operating model to achieve long-term sustainable development.