Temu will grab the first order because the first order means the first customer of the brand, which is not only a symbol of brand reputation, but also an important means of marketing. By grabbing the first order, Temu can gain more word-of-mouth and exposure, attract more potential customers, and improve brand awareness and competitiveness. In addition, grabbing the first order can also obtain more positive feedback, better improve products and services, and enhance the company's operating efficiency. In addition, for emerging brands or newly opened categories, grabbing the first order will also bring more discounts and benefits to customers, attracting customers to try new brands or new categories of goods. Therefore, grabbing the first order is a marketing strategy and a means of brand promotion, which can bring multiple benefits.