Simple and easy to remember: The store name should be short and easy to remember, which is convenient for consumers to remember. It is recommended to be within the range of 3-10 characters;

Relevance: The store name should be related to the products or services sold, so that consumers can quickly understand the store positioning;

Unique and novel: The store name should be unique and novel, and avoid using common or easily confused names;

Avoid negative connotations: The store name should avoid using negative, sensitive or ambiguous words;

Text type: The store name can be in Chinese, English or numbers, but special symbols or garbled characters should be avoided;

Use keywords: The store name can contain relevant keywords of products or services to facilitate consumer searches;

Comply with platform rules: The store name shall not violate the naming specifications of the platform, including but not limited to length restrictions, prohibition of certain keywords, etc.;

Protect intellectual property rights: The store name shall not infringe on the intellectual property rights of others, such as trademarks, copyrights, etc.

Comply with laws and regulations: The store name shall not contain content that violates laws and regulations, and shall not use unauthorized names or trade names.

Avoid sensitive words: Avoid using sensitive words that may cause controversy or ambiguity to prevent the store from being removed from the shelves or being punished.

Easy to remember and search: The store name should be short and memorable so that customers can easily remember and search it.

Avoid using long and complex names or numbers.

Related to the business: The store name should be consistent with the business it operates so that customers can clearly understand the store's positioning and product categories.

Avoid using names that are irrelevant to the business or have unclear meanings.

Unique and creative: The store name should strive to be unique and creative to stand out from the crowd and attract customers' attention.

Avoid using names that are too common or too ordinary.

The store name must not exceed 30 characters, and can only use Chinese characters, letters, numbers and symbols "_", "-" and ".".

The store name shall not contain any content that violates national laws and regulations, and shall not use any content that may cause misunderstanding or deceive consumers, damage the reputation or rights of others, involve racial discrimination, promote violence, pornography, gambling, etc.

The store name shall not contain the names or trademarks of other platforms.

The store name shall not use sensitive words such as ethnicity, ethnic religious beliefs, politics, etc. The store name shall not contain any content that violates public order and good customs.

The store name shall not exceed 20 characters and must be a combination of Chinese, English or numbers.

The store name shall not contain special symbols such as spaces, punctuation marks, etc.

The store name shall not contain insulting, defamatory, pornographic or illegal content.

The store name shall not be the same or similar to other store names, which may cause confusion.

The store name shall not be the same or similar to the product name, which may cause misleading.

The store name shall not use the registered trademarks or service marks of other stores.

The store name may not use other well-known brands or trademarks.

The store name may not use the name of the country, government or other public institutions.

The store name may not use content that violates public order and good customs or social morality.

The store name may not use false or exaggerated content.