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Why is the overseas version of Pinduoduo called Temu?

| 1Person Answer

是因为"temu"是"多多"在印尼语中的发音。拼多多海外版主要面向印尼市场,为了更好地适应当地用户,公司将品牌名称进行了印尼语化处理,选择了类似发音的词语"temu"作为品牌名称。这样做可以增加品牌在当地市场的易记性和亲近感。

Professional answer

C

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Because "Temu" is the pronunciation of "Duoduo" in Indonesian. The overseas version of Pinduoduo is mainly aimed at the Indonesian market. In order to better adapt to local users, the company has Indonesianized the brand name and selected the word "Temu" with a similar pronunciation as the brand name. This can increase the brand's memorability and closeness in the local market.

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