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How does JD prepare goods?

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在京东仓储物流中小件体系中,FDC(Front Distribution Center)在加速库存周转、为客户提供更好的购物体验的过程中发挥着重要的作用。前置仓FDC,即库存下沉,可以将客户日常所需的商品前置到与客户距离更近的地方。那么,FDC是怎么做到将客户日常所需的商品进行精准稳定的备货呢?接下来,我们就来揭晓答案。

历史数据——FDC备货的前提 借助不断积累的历史数据,再对这些数据的清洗与加工后,可以得到商品在不同区域的销量情况,初步筛选出哪些畅销商品需要备货到前端FDC。

销量预测——FDC备货的根本

FDC备货是针对未来可能的销售,而基于历史数据初步筛选出来的商品进入FDC补货白名单,再通过业务逻辑进行修正优化,得到商品未来的预测销量,进而保证备到FDC的商品可以快速销售。

影响因素——FDC备货的补充

促销、节假日、国家政策等都会对FDC备货产生冲击,导致备货的不精准,依据实际情况适时针对各影响因素进行调整,才能更好保障FDC备货的精准和稳定。

库存参数——FDC备货稳定的保障

上述三点是确保FDC备货商品的精准,但由于商品供货服务水平并非百分百,备货到仓需要一定时间,故而还需要去设定FDC仓商品库存量水平,以保障备货精准的同时也能够保证稳定备货,做到客户任何时候都有货可订,从而为顾客提供更好的购物体验。

基于历史数据,对商品未来销量进行预测,并结合相关影响因素的基础上合理设定库存参数,是FDC能精准稳定备货的根本,也是FDC仓2015年日均单量从12万增长到30万、全国占比从13%到16%的原因所在。

2016年,FDC仓将增加到25地,日均单量将超过50万单。FDC备货的精准稳定,将更好助力京东的渠道下沉,持续优化客户的购物体验。

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In JD's warehousing and logistics system for small and medium-sized items, FDC (Front Distribution Center) plays an important role in accelerating inventory turnover and providing customers with a better shopping experience. The forward warehouse FDC, that is, inventory sinking, can advance the goods that customers need on a daily basis to a place closer to the customers. So, how does FDC accurately and stably prepare the goods that customers need on a daily basis? Next, let's reveal the answer.

Historical data-the premise of FDC preparation With the help of continuously accumulated historical data, after cleaning and processing these data, we can get the sales situation of goods in different regions, and preliminarily select which best-selling goods need to be prepared in the front-end FDC.

Sales forecast-the basis of FDC preparation

FDC preparation is for possible future sales, and the goods preliminarily selected based on historical data enter the FDC replenishment whitelist, and then correct and optimize them through business logic to obtain the predicted sales of the goods in the future, thereby ensuring that the goods prepared in FDC can be sold quickly.

Influencing factors - supplement of FDC stocking

Promotions, holidays, national policies, etc. will have an impact on FDC stocking, resulting in inaccurate stocking. Only by adjusting various influencing factors in a timely manner according to the actual situation can the accuracy and stability of FDC stocking be better guaranteed.

Inventory parameters - guarantee of stable FDC stocking

The above three points are to ensure the accuracy of FDC stocking goods, but since the commodity supply service level is not 100%, it takes a certain amount of time for the stocking to arrive at the warehouse, so it is also necessary to set the FDC warehouse commodity inventory level to ensure accurate stocking while also ensuring stable stocking, so that customers can order goods at any time, thus providing customers with a better shopping experience.

Based on historical data, predicting the future sales volume of goods and reasonably setting inventory parameters based on relevant influencing factors are the basis for FDC to accurately and stably stock, and are also the reason why the average daily order volume of FDC warehouses increased from 120,000 to 300,000 in 2015, and the national share increased from 13% to 16%.

In 2016, the number of FDC warehouses will increase to 25 locations, with an average daily order volume of more than 500,000. The accuracy and stability of FDC inventory will better assist JD.com's channel expansion and continuously optimize customers' shopping experience.

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