The main steps for creating a Jingdong Express Jingxuan store plan are as follows.

1. Set basic plan information

Set daily delivery budget, deadline (the plan will be offline when the delivery date is reached), and time period settings;

Delivery strategy:

(1) Even-speed delivery: The system automatically allocates the full-day budget according to hourly granularity, and tries to ensure that there are opportunities to participate in and bid 24 hours a day. However, there will still be a situation where the current hourly budget is used up and the advertisement is stopped (the conversion rate of brand word traffic is high, so it is not recommended to enable even-speed playback to avoid traffic being seized by competitors).

(2) Delivery as soon as possible: The system will not allocate the full-day budget according to hourly granularity, but will participate in every bidding for the specified keyword until the budget for the day is spent.

2. Set up a new unit

Fill in basic information: unit name, region settings, shop id, promotion equipment

Keyword settings: support automatic keyword promotion, manual input, and import of keywords. A unit can purchase up to 200 keywords. Smart matching, the system will automatically purchase all keywords that can be displayed under the store except those manually added, and the bid is the base price of the keyword * (1 + premium coefficient).

Material upload: After the basic information of the unit is created, the system will automatically jump to "Promotion Creative", where you can choose to quote from the creative library or create a new creative; a new creative is required for the first use.

Material size requirements: Large picture: 1176*555; PC: 860*180. You can choose to upload the creative idea by yourself, or use the material library drawing tool (material library reference) to create a new creative idea. You can choose the existing template in the material library and fill in the sku cutout and combined picture. For specific drawing details, please refer to "Creative Library Picture Production Tool Upgrade"

Material review: After uploading the material, the system will automatically match the store link. Generally, the material will be reviewed 4-8 hours after submission. During the promotion period, the review volume is huge, so please upload it 1 working day in advance; Pay attention to the landing page and the relevant information on the entrance picture. Upload qualifications to avoid being offline.

After the review is passed, our plan will officially take effect.

Fourth, case display

The "Beijing Selected Store Plan" is particularly suitable for big brand stores. The following case is the effect of the "Beijing Selected Store Plan" of a big-name electrical appliance store. The click cost is very low, the ROI is also considerable, and the effect is quite good.