京东物流提出的 “物流广告”正是顺应媒介趋势而衍生出的一个新型传播概念,这种新媒介形式打破了不少品牌对于广告投放的僵局,越来越多的品牌开始选择投放京东物流广告。
一个品牌的成长必然离不开媒介,而现今又是一个众多新生媒介力量不断登场的变革时代,所以如何抓住媒介 “新变化”,实现与消费者的沟通极其重要。
The "logistics ads" proposed by JD.com Logistics is a new communication concept derived from the media trend. This new media form has broken the deadlock of many brands in advertising, and more and more brands are starting to choose JD.com Logistics ads.
The growth of a brand is inseparable from the media, and now is an era of change with many new media forces constantly appearing, so how to grasp the "new changes" of the media and achieve communication with consumers is extremely important.