It may be because the merchant's application materials are incomplete or do not meet the platform's requirements. For example, the merchant's qualification certificates are incomplete, the product description is unclear, etc., which may lead to failure in the review.

In addition, the platform will also evaluate the merchant's reputation, historical records, etc. If the merchant has a bad record on other platforms, it may also affect the review results.

It is recommended that merchants carefully review the platform's review requirements, carefully fill in the application materials, and actively communicate with the platform's reviewers to increase the probability of passing the review.