JD.com's self-operated business has obvious advantages. First, it can ensure that the goods are genuine and reasonably priced, so that consumers can trust and buy from this shopping platform.

The second is that its delivery efficiency is very fast, allowing consumers to receive the goods they purchased in a timely manner, but its disadvantage is that the cost is relatively high and the fee is relatively expensive. It is not conducive to the rapid expansion of the entire industry.