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What is the marketing model of JD convenience stores?

| 1Person Answer

1、货源:店主在京东掌柜宝APP下单,由京东物流配送到店。

2、品质:店主必须承诺店中经营的商品,100%保真,“假一罚十”。

3、品类:规划的主营品类是快消品,其它品类可以支持部分摆样、代下单付佣模式。

4、合作:零合作费,零管理费,零培训费,只收取质保金。合作后,京东客户经理上门服务,指导经营。传达厂商促销信息,提供商品培训,并指导终端生动化陈列。

Professional answer

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跨境电商小不懂

专注于跨境电商行业研究

1. Source of goods: The store owner places an order on the JD Storekeeper APP, and the goods are delivered to the store by JD Logistics.

2. Quality: The store owner must promise that the goods sold in the store are 100% authentic, and "one fake will be fined ten times the price."

3. Category: The main category planned is fast-moving consumer goods, and other categories can support partial display and commission payment models.

4. Cooperation: Zero cooperation fee, zero management fee, zero training fee, only quality assurance deposit is charged. After cooperation, JD account managers will provide door-to-door service and guide operations. Communicate manufacturer promotion information, provide product training, and guide terminal vivid display.

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