1 JD.com uses a variety of methods and tools for precision marketing.

2 First, JD.com has its own user data platform, which can collect and analyze user buyer behavior data, understand user needs and interests through data mining and other technologies, and generate more accurate marketing strategies. Secondly, JD.com has upgraded and optimized the user portrait mechanism, established a personalized customized recommendation system and pricing system, etc. Finally, JD.com has established an interactive advertising platform with its partners and tried two-way marketing.

3 Overall, the use of JD.com's precision marketing methods and tools is expected to improve marketing effectiveness, increase sales conversion rate and user satisfaction.

1 JD.com uses a variety of methods and tools to achieve precision marketing 2 Specific methods include user portraits, behavior analysis, personalized recommendations, precision advertising, etc., and tools include big data analysis platforms, recommendation engines, DSP advertising platforms, etc.

3 These methods and tools can help JD.com analyze multi-dimensional data such as users' personal information, purchasing behavior, interests and hobbies, and then provide personalized advertising and recommendation services, improve conversion rate and ROI, and also improve user experience and loyalty.