To activate JD.com's full-site marketing, you need to meet the following qualifications:

1. The store level must reach platinum level or above;

2. There is a record of self-operated orders in the past six months;

3. The store has no major accidents or violations. Activation process:

1. Log in to the JD merchant backend and enter the "Marketing Center";

2. Click "Full-site Marketing";

3. Select "Apply for Activation";

4. Submit relevant information and wait for review. After the review is passed, you can use the full-site marketing function.