First: If you want to do a good job in JD.com live streaming, you must first lay a solid foundation for live streaming, and don't always think about taking shortcuts. JD.com's live streaming platform still has very strict requirements for merchants, and the threshold is relatively high. For example, the duration of each live broadcast must exceed 2 hours, and there must be a fixed number of live broadcasts per week.

Second: Before starting the live broadcast, we must prepare the live broadcast script in advance. The main content includes: the products, highlights, discounts, etc. of this live broadcast, and the script must also include some live broadcast situation shaping to fill your live broadcast content.

Third: If no one watches live streaming, it will have a great impact on the image of its own products. At this time, we must maintain the atmosphere of the live broadcast room, use traffic to supplement or overseas shopping traffic to increase the interaction of the live broadcast room, drive the enthusiasm of users, and then let our relatives and friends interact and leave messages in the comment area, so that the overall atmosphere of the live broadcast room looks very warm.

Fourth: Make a good plan for JD.com live streaming, set the main content of each live broadcast, and the time interval between each live broadcast. Live streaming is a long-term accumulation process. It is definitely not feasible to fish for three days and dry the net for two days. Before the live broadcast begins, we can warm up the live broadcast on social platforms and promote our live broadcast room through multiple channels.

Fifth: We can usually hold more promotional activities within the store, such as full reduction, gift coupons, limited-time flash sales, etc., to attract more users' attention. We can also do some activities specifically for old customers, which can not only maintain the relationship with old users, but also increase sales for our store.

Sixth: WeChat is the most direct and simple way to promote JD live broadcast. We can share the link of the live broadcast room to the circle of friends, so that relatives and friends around us can help forward the circle of friends to expand the scope of promotion. The traffic and conversion rate of the live broadcast room will naturally be improved. Of course, JD live broadcast promotion channels are far more than these. I will not introduce those short video marketing, Weibo, Xiaohongshu, etc. one by one. The competitiveness is still very large. For friends who have just joined JD live broadcast, just focus on doing one thing well. After all, everyone's energy is limited.