A high return rate on JD.com affects the store, specifically in the following aspects:

Affecting the store rating: JD.com's store rating is based on a comprehensive evaluation of multiple aspects, including after-sales service, product quality, return rate and other factors. If the return rate is too high, it may affect the store's rating, thereby affecting the store's reputation and traffic.

Loss of profit: A high return rate means that some goods need to be returned or refunded, which will lead to a reduction in the store's profit. At the same time, if the reason for the return is a product quality problem or the wrong goods are sent, the store will also need to bear additional losses.

Affecting the store's rating: JD.com's store rating is based on consumer evaluation. If the return rate is high, it may cause consumers to lower the store's rating, thereby affecting the store's traffic and reputation.

Affecting the store's inventory management: A high return rate may make it more difficult for the store to manage its inventory. If the number of returned goods is large, it may put a lot of pressure on the store's inventory and increase the store's operating costs.

Therefore, the high return rate of JD stores will have a negative impact on the store, and the store needs to strengthen management, improve the quality of after-sales service, optimize inventory management, and avoid an increase in the return rate.