It is a combination of the names of the couple Jingdong: the name "Jingdong" is composed of the names of Liu Qiangdong and his first girlfriend Gong Xiaojing. The "Jing" in the name of Jingdong Mall is taken from Gong Xiaojing, and the "Dong" is taken from Liu Qiangdong.

At the 2018 Davos Economic Forum, when Liu Qiangdong, chairman of Jingdong, was asked about the origin of the name "Jingdong" during an interview, Liu Qiangdong, chairman of Jingdong, said: I really hope my wife is not here, but I must sincerely tell you that the name Jingdong is composed of the name of my first girlfriend and my name.

Before Liu Qiangdong founded Jingdong, he rented a counter in Zhongguancun Electronic City to sell electronic accessories. His girlfriend at the time was named Gong Xiaojing. The last character of each of their names was taken to get "Jingdong", and the character Jing came first.