JD Fresh's live broadcast is a promotion method of JD Fresh in e-commerce marketing. It displays products to users, introduces product features, and conducts interactive communication in the form of live broadcast to attract users' attention and purchase.

The following are some common marketing methods of JD Fresh's live broadcast:

Anchor recommendation of products: JD Fresh's live broadcast usually has professional anchors, who will recommend various fresh products to users, introduce the source, quality, characteristics, etc. of the products, so as to increase users' trust in the products and desire to buy.

Product display and demonstration: The anchor will show the appearance, taste, production methods, etc. of fresh products through live broadcast, so that users can understand the quality and use of the products more intuitively.

Interactive communication: The anchor will interact with the audience in real time, answer questions raised by the audience, and answer doubts, so as to increase users' sense of participation and confidence in purchasing decisions.

Limited-time sales and promotions: JD.com’s fresh food live broadcasts usually have limited-time sales and promotions to attract users to place orders during the live broadcast, increasing the impulse and enthusiasm for purchases.

Gift giving and welfare activities: In order to increase user participation and loyalty, JD.com’s fresh food live broadcasts will have some gift giving and welfare activities, such as raffles, points redemption, etc., to give users extra benefits and surprises.

Through the above marketing methods, JD.com’s fresh food live broadcasts can effectively attract users’ attention and purchases, increase brand awareness and sales. At the same time, the live broadcast format can also allow users to understand the product more intuitively, increasing their confidence and satisfaction in purchasing.