1. Different sales models

JD.com self-operated stores are B2B2C, which means that merchants sell goods to JD.com first, and JD.com then sells them to consumers. JD.com is equivalent to the merchant's distributor, and the merchant is the supplier. The store is operated by merchants and JD.com's procurement and sales, but the dominant power of operation lies with JD.com. Whether it is new products, setting promotions, optimizing titles and business details, or adjusting promotional prices, almost every operation in the VC background requires JD.com procurement and sales and related personnel to review layer by layer, and procurement and sales can directly reject all operations.

Pop stores are B2C models. Manufacturers sell goods directly to consumers. JD.com only provides a trading platform, which is equivalent to a service provider. Compared with self-operated stores, pop stores are not so particular. All operations are completed after the procurement and sales review is passed, and some do not even need to be reviewed. It can be said that the operational autonomy is completely in the hands of the merchants themselves.

2. Different settlement models

JD.com's self-operated settlement models have many types. The most common one is gross insurance, and others include rebates, actual sales and actual settlement, etc. The settlement method of gross insurance has been introduced in detail in Note 2. The settlement method of pop stores is deduction points. The deduction points are different for different categories, generally between 2% and 6%.

3. Different traffic resources obtained

JD self-operated is the core business of JD Mall, and has a natural advantage in traffic and store rankings. When searching for any product on JD, the ranking of JD self-operated stores is higher than that of pop stores. The self-operated products entering the warehouse will be marked with JD Supermarket and JD Logistics, and there will be a certain weight bonus for the products. For most consumers, the quality of JD self-operated products is more guaranteed, and the delivery and logistics timeliness are very fast. Compared with pop stores, consumers have a higher degree of trust in JD self-operated.

4. Different delivery modes

JD self-operated has two delivery modes. The first is warehousing. Merchants can choose to go to TC for warehousing or directly enter the warehouse through third-party logistics. The second is direct delivery from the manufacturer. The gross insurance of the factory direct will be lower than the gross insurance of the warehouse, but the factory direct products do not have the JD Logistics mark, and the weight is relatively lower. For general goods, it is recommended to store them in warehouses. For products with short shelf life or seasonal products, you can choose factory direct delivery.