The store avatar **can** be the store logo, but it is not limited to this.

On the Temu e-commerce platform, the store avatar and store logo are usually important parts of the merchant's brand image. They are displayed to consumers on the front end, which helps to improve brand recognition and attract potential customers.

Here are some key points about store avatars and logos:

1. **Replaceability**: Merchants can log in to their Temu account and enter the store management page to change the store name and logo. In the store settings, you can modify the basic information of the store, and on the store decoration page, you can upload pictures, set colors, etc. to show the style and characteristics of the store.

2. **Standard requirements**: The store name, product name, and logo must be in English to ensure that global users can understand them. The store name of non-flagship stores must not use "official" or other words with similar meanings. The product title can be in Chinese or English, but the text on the detail page must be in English.

3. **Brand image**: The store name and logo need to comply with the platform specifications, ensuring clarity, independence, and a positive image, which is essential to attracting consumers and enhancing brand value.

In summary, the store avatar can be the store logo or other pictures that match the store's brand image. Merchants should consider brand recognition and consumer acceptance when choosing a store avatar, and also comply with the platform's relevant regulations and standards.