京东到家的消费人群画像多为25岁-40岁白领女性,与屈臣氏的用户画像高度匹配。
京东到家将通过以大数据等技术手段,通过五项赋能的定制化解决方案,帮助商家“更懂”消费者,也更好更快地完成线上化进程。
因此,屈臣氏与的京东到家的强强联手,既体现了两家对个护美妆行业的精准解读,又体现了两者在各自行业领域的专业地位和营销能力。
也基于此,两者的合作无疑在正确的时间,做出了把握个护美妆体验升级机遇的正确决定。
JD Daojia’s consumer profile is mostly white-collar women aged 25-40, which is highly consistent with Watsons’ user profile.
JD Daojia will use big data and other technical means, through five empowering customized solutions, to help merchants “better understand” consumers and complete the online process better and faster.
Therefore, the strong alliance between Watsons and JD Daojia not only reflects the two companies’ accurate interpretation of the personal care and beauty industry, but also reflects their professional status and marketing capabilities in their respective industries.
Based on this, the cooperation between the two undoubtedly made the right decision at the right time to seize the opportunity to upgrade the personal care and beauty experience.
Traffic from natural searches on JD.com is called traffic on JD.com because it is traffic from normal search behavior. Merchants advertise on JD.com to guide traffic. We need to know how many times the ad will be displayed, and then the ad click rate is the conversion to the store. JD.com advertising conversion into customer sources is also an important customer source.