JD.com Daojia

JD.com Group's new business model

JD.com Daojia is a new business model developed by JD.com Group based on the traditional B2C business model to extend to higher-frequency commodity service areas. It is an O2O life service platform that JD.com focused on building in 2015, and is an important upgrade based on the traditional B2C model to the high-frequency field.

It is based on JD.com's logistics system and logistics management advantages, and at the same time, it vigorously develops "crowdsourcing logistics" based on the "Internet +" technology under the impetus of the popularity of the sharing economy, integrates various O2O life categories, provides consumers with the delivery of fresh and supermarket products, and realizes fast delivery within 2 hours based on LBS positioning, creating an integrated life service application platform. More than 100,000 offline stores such as Walmart, Yonghui Supermarket, and China Resources Vanguard have settled in the platform, covering supermarket convenience, fresh fruits and vegetables, medical health, 3C home appliances, flowers and green plants, cakes and food, clothing and sports, home building materials, personal care and beauty and other retail formats. As of the third quarter of 2020, JD.com's home delivery business covers more than 1,200 counties, districts and cities across the country. JD.com's home delivery business ranks first in the market share of China's local retail supermarket O2O platform industry.