What is Jingxi?
京喜（曾用名：京东拼购）是京东集团旗下的特价购物平台。
京喜以京喜APP、微信和手Q两大亿级入口、小程序和粉丝群等渠道为载体，触达10亿以上的用户。与全国200个产业带布局搭建深度合作，以工厂直供+产地直发为特色货品模式，在低价好货和消费者之间搭建起了一座质优价美的桥梁，并为农场型、工厂型和外贸型商家提供了一站式的电商解决方案。自2019年9月上线以来，京喜电商已经快速覆盖了10万家工厂和数万家农场，累计售出了超100万吨农产品和70亿件工厂产品。
京喜以“省出新生活”为价值主张，旨在成为百姓生活消费的首选平台。
2019年9月19日，京东拼购App更名为“京喜”，并正式开业。
2021年4月25日，京东官宣了旗下京喜品牌的吉祥物牛方方。
Professional answer
Jingxi (formerly known as Jingdong Pingou) is a discount shopping platform under the Jingdong Group.
Jingxi uses Jingxi APP, WeChat and QQ, two billion-level portals, mini programs and fan groups as carriers to reach more than 1 billion users. It has established in-depth cooperation with 200 industrial belts across the country, and has built a bridge between low-priced good products and consumers with factory direct supply + direct delivery from the place of origin as a characteristic product model, and has provided a one-stop e-commerce solution for farm-type, factory-type and foreign trade merchants. Since its launch in September 2019, Jingxi e-commerce has quickly covered 100,000 factories and tens of thousands of farms, and has sold more than 1 million tons of agricultural products and 7 billion factory products.
Jingxi aims to become the preferred platform for people's daily life consumption with the value proposition of "saving a new life".
On September 19, 2019, Jingdong Pingou App was renamed "Jingxi" and officially opened.
On April 25, 2021, JD.com officially announced the mascot of its Jingxi brand, Niu Fangfang.
1. Jingxi is an e-commerce company.
2. Jingxi is a sub-brand of JD Group, focusing on the field of social e-commerce. Jingxi is committed to providing users with personalized shopping experience and social sharing functions through social media platforms such as WeChat and Douyin. Jingxi has a certain cooperative relationship with JD Mall, but they are different in operation mode and positioning.
3. Jingxi's development is based on the rapid development of the e-commerce industry and the popularity of social media. With the increasing demand for personalized shopping and social sharing, Jingxi, as a company focusing on social e-commerce, has great development potential. At the same time, Jingxi is also constantly innovating and expanding its business to provide users with more diversified shopping options and services.
Jingxi (formerly known as: JD Pingou) is a social e-commerce platform under JD Group. Jingxi is based on JD merchants, using Pingou marketing tools, through Pingou prices and social gameplay, to stimulate users' multi-level sharing fission, and achieve low-cost merchant drainage and user conversion. It is a tool that focuses on the concept of "low price but not low quality".
On September 19, 2019, JD.com’s Pingou App was renamed “Jingxi” and officially opened.
JD.com’s shopping mini-programs
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