There is a difference. Because Jingdong Jingxi is a social shopping platform under Jingdong, the focus is on social interaction and content shopping guides, and consumers can enjoy more discounts and benefits; while Jingdong POP store is a store form of Jingdong open platform, which is mainly provided for merchants to settle in, and can realize the characteristics of independent management and operation. In addition, there are also differences in product categories, marketing promotion and user traffic, and it is necessary to choose the platform to settle in according to the specific situation.

1. The operation team of the two is different:

The operation team of Jingdong POP is Jingdong, and the operation team of Jingxi is Jingxi;

2. The positioning of the two is different:

Jingdong POP is positioned as high-quality customers, and Jingxi is positioned as the general public.

Jingdong POP store is Jingdong's self-operated store, mainly selling Jingdong's self-operated products, and Jingdong is responsible for logistics and after-sales service. Jingdong Jingxi is Jingdong's social e-commerce platform. In addition to selling Jingdong's self-operated products, you can also get more discounts and rebates by sharing product links or inviting friends to buy together. JD Jingxi's products are managed and shipped by merchants themselves, but JD also provides after-sales service support. Therefore, the main difference between the two lies in the different sales models and service methods.