JD POP (Merchant Winner) is an innovative O2O online and offline integrated operation model created by JD. This model is based on the concept of "Merchant Winner", organically combining online and offline capabilities, allowing merchants to benefit both online and offline, helping merchants increase sales, expand customer groups, improve customer experience, and obtain greater commercial benefits.

The core value of POP is to provide merchants with one-stop online and offline integrated operation services with JD's advantages in technology, traffic, products, etc., so that merchants can more effectively integrate online and offline resources together, thereby improving operating efficiency and achieving greater growth.