If merchants use the Haitou plan, they can set budgets, prices, etc. according to different business conditions and promotion goals, and may also support special adjustments to promoted products and keywords.

Haitou is more suitable for early testing and when there are more products, and it is more intelligent overall, with fewer places to adjust, and the click price is relatively cheap. Express is suitable for single product promotion, requiring drivers to have rich experience and skills, and the burst capacity is much greater than Haitou

Jingdong Express is a paid promotion in Jingzhuntong. Like other CPC ads, such as Taobao Direct Express promotion, it belongs to the bidding ranking within Jingdong Station, and the promotion method of charging by click. Simply put, Jingdong Express is to buy advertising space by spending money. Whoever bids higher will be ranked higher. Jingdong Express's charging model is charged as long as someone clicks (of course, there will be a filtering mechanism to filter malicious clicks).

JD Express is essentially a traffic-generating tool, which is to spend money to get a large number of visitors. As for the effect on the store in the future, it still depends on your own store, such as the store's products, operations, customer service, after-sales, etc.

JD HaiTou and JD Express have different concepts and functions. Express is a single product promotion, suitable for creating hot products, and HaiTou is a full store promotion. HaiTou is equivalent to an intelligent mode, intelligent matching of keywords, and Express is different.

HaiTou is a new tool launched by Express, so it is definitely better than Express in terms of function, but merchants still have to choose the most suitable tool according to the actual situation of their own store to achieve the best effect.