During the SARS epidemic in 2003, the company gradually discovered that the online market had huge business opportunities. In 2004, it entered the Internet field and concentrated its resources on the development of e-commerce. With its 3C high-priced flagship products, JD.com has become the largest self-operated e-commerce platform. As of the end of December 2012, the rapidly developing JD.com has grown rapidly at an annual growth rate of 200%. JD.com operates in an e-commerce model, reducing intermediaries and aiming to give consumers the best and fastest online shopping experience.

In order to gain an advantage in the fiercely competitive e-commerce field, JD.com has invested heavily in seven cities, including Beijing, Shanghai, Guangzhou, and Wuhan, to build large-scale logistics centers that match JD.com's development, gradually solving the problem of the last mile for consumers in first-tier and second-tier cities, and making consumers more decisive in online shopping. JD.com's rapid growth and impressive achievements have won the favor of foreign investors and brought a lot of funds to JD.com. The rising JD.com was listed on the Nasdaq in the United States on May 22, 2014, becoming the Internet company with the largest market value among Chinese companies listed in the United States at that time.