Jack Ma and Liu Qiangdong can’t help you with this question. The elites from Ivy League schools and top 2 universities can’t help you either. It all depends on your personal conditions, because whether you have a future depends first on other optional jobs. Operation is a profession with a very low threshold. If your conditions are average and the jobs you can choose are relatively basic (such as telephone sales, customer service, etc.), then to be clear: compared with other repetitive labor jobs, operations are very promising. Not only are the working hours flexible, but they are also highly malleable and can be used for accumulated experience. If you have good hard conditions such as academic qualifications and a large number of optional positions, but your initiative and career are not particularly strong, it is not recommended to enter the industry now, unless you can enter Alibaba, JD.com and other platforms through campus recruitment to do operations. Of course, those who are really interested in e-commerce are not included, but entering the industry does not mean high income.