Temu Buyer is an emerging e-commerce model that allows consumers to purchase goods from all over the world through the Temu Buyer platform, while providing sales channels for merchants. The Temu Buyer platform achieves a win-win situation for both parties in commodity transactions by integrating merchants and consumers. The emergence of Temu Buyer provides consumers with a more convenient and efficient way to shop, and also provides merchants with a new sales channel, promoting the development of the e-commerce industry.