Temu adopts a "quasi-direct sales" buyer model, that is, as long as the merchant's goods pass the review of Temu's buyers, they only need to send the goods to Temu's designated warehouse in the mainland, and the subsequent operations are professionally completed by the Temu platform. Merchants only need to wait for the payment to be returned on time.

However, because Temu's buyers are very professional, in addition to ensuring the quality of the goods, the prices of the suppliers must be extremely competitive. According to feedback from some merchants, Temu requires the supply price to be at least 10-20% cheaper than the price of the same product on the 1688 platform