Depending on the target customers and the size of the promotion budget, social media promotion is a good choice. Because social media platforms can be promoted in a targeted manner, for example, in the promotion of JD.com's new store, you can choose to place advertisements on platforms that target customers often browse, which will have a better effect. In addition, social media platforms can also make targeted recommendations based on user behavior to improve display efficiency and conversion rate. In addition to social media promotion, JD.com's new store promotion can also be promoted through other channels, such as search engine marketing, offline activities and collaborative marketing. Among them, offline activities and collaborative marketing can cooperate with local merchants or buyer clubs to increase publicity effects and user participation. Search engine marketing can be promoted through search advertising or SEO optimization. Choosing the right promotion channel is the key to promotion effectiveness.

JD.com's new store promotion can adopt the following strategies:

1. Social media: Through social media platforms such as WeChat, Weibo, and Douyin, publish new store opening information, promotional activities and other content to attract user attention and sharing.

2. Search engine optimization: By optimizing website keywords, page structure and website content, improve the website's ranking in search engines, increase traffic and exposure.

3. Offline promotion: distribute flyers, post posters, and parade promotion vehicles in the surrounding areas of the new store to attract surrounding residents and people in the business district.

4. Promotional activities: Carry out preferential activities, such as first-order discounts, full-reduction gifts, etc., to attract users to place orders.

5. Utilize JD platform resources: JD can provide marketing resource support, such as JD promotion positions, JD expert recommendations, etc., to increase store exposure and sales.

The following are some ways to promote JD new stores:

1. JD self-operated advertising: Through JD Mall's self-operated advertising, you can let more users see your store.

2. Social media advertising: Through social media platforms such as WeChat, Weibo, etc., advertise to attract more users to pay attention to your store.

3. Event promotion: Carry out some event promotions, such as limited-time discounts, full-reduction activities, etc., to attract more users to enter your store.

4. Coupon distribution: Attract users to your store by distributing coupons.

5. KOL marketing: Cooperate with some KOLs and let them promote your store to attract more users.

6. Search engine optimization: Through SEO optimization, let your store rank higher in search engines and attract more users to visit.

7. Exclusive products: Launch some exclusive products to attract more users to your store.