JD.com's operational KPI assessment indicators mainly include sales, turnover, user growth rate, supply chain service quality, seller service quality and other aspects. Among them, sales is one of the most important indicators in JD.com's operational KPI assessment indicators. It is JD.com's core indicator, directly related to JD.com's profitability, and is also an important indicator to measure the effectiveness of JD.com's platform operations.

Turnover is also a very important indicator in JD.com's operational KPI assessment indicators. Turnover refers to the total amount of goods sold by JD.com, including the price of goods and shipping costs. Turnover is an important financial support indicator for maintaining JD.com's platform operations.

In addition, user growth rate is also an indicator that cannot be ignored in JD.com's operational KPI assessment indicators. User growth rate refers to the proportion of new users joining each month to the total number of users. It reflects the user attractiveness and user satisfaction of JD.com's website. Improving the user growth rate can not only increase online sales, but also improve the level of other indicators.

In addition, supply chain service quality is also a key indicator in JD.com's operational KPI assessment indicators. It refers to the quality of JD.com's management and service to each supplier, including supplier inventory management, supply chain distribution quality, supplier capital recovery and other aspects. Improving the quality of supply chain services can promote the improvement of JD.com's platform product delivery speed, inventory turnover, product quality, etc.

Seller service quality is also an indicator that cannot be ignored in JD.com's operational KPI assessment indicators. Seller service quality is an indicator for evaluating the seller's qualifications, after-sales service, price, logistics, etc. Improving seller service quality will help increase sellers' trust in and usage rate of the JD.com platform.

The importance of JD.com's operational KPI assessment indicators is self-evident. Through the assessment and analysis of these indicators, JD.com can identify problems in a timely manner, make improvements, and continuously improve the platform's operating results and user experience. At the same time, it can also motivate sellers to actively invest in the JD.com platform and jointly promote the development of the JD.com platform.