Step 1: Register a JD.com merchant account. Open the JD.com merchant registration page and complete the registration and binding as prompted.

Step 2: Prepare your own products. After logging in to the management backend, click "Publish Products" on the store management page, upload your own product information, pictures, details, etc., and wait for the administrator to review and approve it before putting it on the shelf.

Step 3: Choose a suitable operation strategy. JD.com has a variety of operation strategies, such as group buying, full reduction, discounts, etc., which can be flexibly adjusted according to the characteristics of the product itself and market demand.

Step 4: Develop a sales plan. According to factors such as product categories and market purchasing power, develop a reasonable sales plan, launch promotional activities regularly, and expand the influence and popularity of the product.

Step 5: Strengthen customer service. Communicate effectively with customers, meet consumer needs, increase customer unit price, create a brand image and reputation through good customer satisfaction, and attract more consumers to buy.

In short, college students need to master certain operating skills and methods to open a store on JD.com, and always pay attention to customer service and brand image maintenance. Through continuous efforts and pursuit, I believe you will gain something and become a successful e-commerce entrepreneur.