The reason why the headquarters of cross-border e-commerce is placed in Guangzhou is, on the one hand, the supply chain advantage. Guangzhou's urban consumer industries such as textiles and clothing, beauty and daily chemicals, luggage and leather goods, jewelry, food and beverages are very developed.

The second reason is that Guangzhou has international infrastructure advantages. It is one of the few super cities in the country with three comprehensive bonded areas of "sea, land and air", which can ensure that goods can flow around the world in the fastest way.

Third, Guangzhou also has a first-mover advantage. As early as 2013, Guangzhou was approved as a national cross-border e-commerce demonstration city. As of 2022, the import and export scale of cross-border e-commerce in Guangzhou has increased by 93 times, and the import scale has ranked first in the country for 9 consecutive years.