Traffic diversion. JD.com’s flash sales are a strong traffic diversion tool for JD.com. The platform generally has certain publicity methods for flash sales activities on and off the site, and the exposure is very large. Because of the flash sales on the first screen of JD.com App, there is also a place for flash sales in the notification bar, and push notifications are also very frequent.

At the same time, JD.com’s strong products are generally standard products, and users are highly price sensitive, so the effect of flash sales will be more obvious