JD.com has nothing to do with Taobao Special. Taobao Special is the special price version of Taobao.

1. Layout

The smallest operating unit is the product rather than the store. When users come in, they can see categories such as women's clothing, underwear and home furnishings, and can see low-priced products in a concentrated manner.

2. From the perspective of investment attraction.

Taobao Special Price hopes to bring back merchants who have lost from Taobao to Pinduoduo.

3. From the perspective of customer acquisition.

Taobao Special Price adopts the method of sharing and commission. First, the red envelopes that can be obtained by sharing are relatively small (up to 10 yuan), and secondly, the commissions obtained by purchasing goods are also relatively small. It cannot (should not want to) be a large-scale, controversial model of attracting people.

What are the characteristics of Taobao Special?

1. Taobao Special adopts the factory direct supply plan: 1.2 million industrial belt merchants, 500,000 factories, more than 300,000 foreign trade factories, and 10,000 agricultural product bases are directly supplied.

2. Compensation for expensive purchases: If the price is lower than the same item sold outside before 24:00 on the day of purchase, a red envelope will be paid.

3. Compensation for bad fruit packages: After receiving damaged fruit, the contracted merchant promises to deal with it in time. If the promise is not fulfilled, a red envelope will be paid.

4. Compensation for damaged packages: After receiving damaged and leaking care products, the contracted merchant promises to deal with it in time. If the promise is not fulfilled, a red envelope will be paid.

5. Super fast refund: If the merchant does not ship within 1 hour after payment, apply for a refund. If the contracted merchant does not ship within 6 hours, apply for a refund.

5. Compensation for late delivery: If the delivery exceeds 48 hours, a red envelope can be paid.

The reason why Taote is so cheap and has so many activities is that it adopts factory direct sales plans, and the related services are very good.