The correct way for JD.com to start a new self-operated store includes: accurately positioning the target customer group and providing high-quality goods and services; establishing a complete after-sales service system and supply chain system; improving brand awareness through marketing and promotion activities; strengthening user experience and user feedback, and continuously optimizing store operations; actively participating in various promotional activities and cooperation opportunities on the JD.com platform to expand exposure and sales channels. At the same time, continuously optimize product categories and inventory, and improve logistics delivery speed and efficiency to ensure timely delivery of orders and customer satisfaction. Through the above measures, JD.com's new self-operated stores can ensure a good start and establish brand reputation and market position.