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How does JD.com operate its maternal and infant category?

| 1Person Answer

以下5点:

1. 深入研究母婴市场的最新趋势,了解消费者需求和偏好。

2. 确保产品品质,与信誉良好的供应商合作,保证商品的正品性。

3. 提供清晰的商品分类和过滤选项,便于用户快速找到所需商品。

4. 利用节假日和特殊日子(如母亲节、儿童节)开展促销活动。

5. 设立母婴会员体系,提供积分奖励、专享折扣等优惠。

Professional answer

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The following are 5 points:

1. Conduct in-depth research on the latest trends in the maternal and infant market to understand consumer needs and preferences.

2. Ensure product quality and work with reputable suppliers to ensure the authenticity of goods.

3. Provide clear product classification and filtering options to help users quickly find the products they need.

4. Use holidays and special days (such as Mother's Day and Children's Day) to carry out promotional activities.

5. Establish a maternal and infant membership system to provide points rewards, exclusive discounts and other benefits.

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