The cost of opening a store is very high. Because opening a JD.com self-operated store requires paying various fees, such as advance payments, platform usage fees, deposits, etc. In addition, a lot of manpower and material resources are required for operations, promotion, customer service, etc., and these costs cannot be ignored. At the same time, since JD.com self-operated stores sell a large variety of goods, a large amount of inventory investment is required, which also requires a high capital cost. Although the cost of opening a store is high, JD.com self-operated stores also have many advantages, such as platform stability and brand guarantee. In addition, JD.com self-operated stores have a large number of users, massive traffic and a wide audience group, which provide store owners with more opportunities and market potential. Therefore, for strong and confident merchants, opening a JD.com self-operated store is also very worth considering.