JD POP store can indeed achieve precise targeting of the crowd. This mainly relies on JD's massive user data and advertising data. Through these data, merchants can obtain standardized core populations, potential populations, custom labels, competitive populations and other multi-label combinations. This combination of multiple labels enables merchants to more accurately define the target group, thereby maximizing the precision of advertising.

In addition, JD's DMP crowd function provides merchants with a higher level of precision positioning. Merchants can make precise settings based on the characteristics of the purchasing population of the product, such as the buyer's gender, purchasing age range, product preference area, etc. This precise population positioning can not only help merchants promote products more effectively, but also improve the return on investment of advertising.