JD POP is the abbreviation of "Product Oriented Platform", which is a brand-new O2O marketing service system launched by JD Group. It uses WeChat, APP, H5 and other technical means to bring physical stores, shopping malls and shopping centers online, realizing online and offline integration, allowing consumers to seamlessly search, purchase, evaluate, track and place orders for products online. The emergence of JD POP fills the gap in online marketing for traditional physical merchants, allowing more physical merchants to expand their online market, expand their influence and enhance their brand awareness through JD POP services.