JD Self-operated and POP (Platform Open Program) are two different merchant operating models on the JD platform. Their merger may have the following impacts on merchants:

1. Broader sales opportunities: The merger of the self-operated and POP models can provide merchants with broader sales opportunities. The self-operated model can sell through JD official channels and enjoy brand support and promotion resources, while the POP model can operate on the JD platform through its own store and use JD's traffic and user base for sales.

2. Enhance brand influence: The self-operated model allows merchants to display and sell their products as JD Self-operated, enhancing brand awareness and influence. The POP model allows merchants to display and promote their own brands in their own stores and establish an independent brand image.

3. More sales support and resources: By merging the self-operated and POP models, merchants may be able to obtain more sales support and resources. JD.com platform may provide more promotion opportunities, advertising resources and sales data analysis, etc., to help merchants optimize sales strategies and improve sales performance.

4. Stricter requirements and audits: The merger of self-operated and POP models may subject merchants to stricter requirements and audits. Merchants need to comply with JD.com platform's operating standards, quality requirements and service specifications to ensure product quality and user experience.

It should be noted that the specific impact will vary depending on factors such as the merchant's own situation, product type and business strategy. Merchants can evaluate the benefits and challenges of the merger based on their own situation and make corresponding adjustments and optimizations as needed.