冲击不大
不可能突破亚马逊,根本就是不同赛道,亚马逊上的东西很全,服务也很齐全,已经在心智上不可撼动。例如我要买个大型办公桌,就直接上亚马逊搜索,价格比线下实体店要便宜一半,还附加安装服务收费,如果你不想浪费时间自己安装的话。Temu和速卖通这种就是卖一些生活小商品,完全不同的生意模式。
Not much
It is impossible to break through Amazon, they are in different tracks. Amazon has a wide range of products and services, which are already unshakable in people's minds. For example, if I want to buy a large desk, I will search directly on Amazon. The price is half of that in offline stores, and there is an additional installation service fee if you don't want to waste time installing it yourself. Temu and AliExpress sell small daily necessities, which are completely different business models.
Not too big, smaller than expected
The actual damage value of Temu is not as big as expected. Let's look at it from another angle. Temu also provides Amazon sellers with an accurate guide to avoid pitfalls when selecting products! When selecting products, you can check Temu's product list to see what price range and grade of products it makes, and try to avoid them.