1. Store search

Store search is currently under testing, and the display form of store search is:

Entry guidance: For example, if you search for "Nike", the system will display "Nike Official Flagship Store";

Store intent words: For example, if you search for "Seven Wolves", the system will think you want to search for "Seven Wolves Flagship Store";

Store + product intent words: For example, if you search for "Seven Wolves Men's Clothing", "Seven Wolves Men's Clothing Flagship Store" will appear;

Brand word search result page: multiple store list sorting rules;

Text relevance and category relevance: relevance plays a very important role in any search;

Store type: self-operated, flagship store, franchise store. In JD, store search is sorted according to store weight, and store type also has weight.

Store popularity points, personalized, and followed stores are ranked first. The higher the popularity of a store, the higher it will be ranked; the system recommends stores based on the browsing habits of buyers; stores that buyers have already followed will be given priority as long as they have products that buyers need.

Information quality: keyword field information, including store title, store logo, store main category, and store brand. The store search has begun. If an operator asks you to provide a store entrance map, please do it immediately. Because this is a new traffic entrance, whoever does it first will get the first taste of the sweetness.

2. Activity search

Sorting rules

Text relevance: search for keyword activity name, keyword, activity description content, text matching degree (updated every 10 minutes).

Timeliness & popularity: How timeliness is indexed by the system Timeliness refers to the fact that the activity must be new. Sorting is mainly based on popularity. Popularity refers to the fact that the conversion data of the activity click collection in the previous few days will be counted into the system. The better the data, the higher the ranking. If the activity is only one day or a few hours, it is basically not indexed and cannot be searched.

Recall rules: must be highly relevant category keywords, manual review is implemented: but click collection conversion can still be operated manually.

Display rules: generally, it is displayed in an interspersed manner. If the search is for more precise keywords, such as basketball shoe promotions, the displayed page is a high-density display.

3. Promotion search

A group of merchants have begun testing. At present, the promotions set by JD.com operations and merchants in the backend can be entered. Only some people can enter on June 18, so merchants who have not entered the main venue should pay attention to this. For example, if you search for dresses, information such as "Dress Promotion", "Dress Discount", and "Dress Mid-Year Promotion" will appear. Searching for "Dress" will have prompts such as "Dress 50% off" in the drop-down box. These are promotion searches.

Currently, there is no such search on the homepage of JD.com, but you can take a look at Taobao and Tmall, which are basically similar. When the keyword is vague and accurately expresses the promotion intention, it is displayed, and the drop-down box promotion label guides.