JD.com is a self-operated warehousing and distribution logistics company, while SF Express is a logistics supply chain group (express delivery, express transportation, cold chain, international, and takeaway). Cainiao is a logistics technology platform that focuses on smart logistics technology based on big data, and uses technology and big data to help upgrade Tongda Express. Alibaba is gradually controlling logistics companies and has invested in Taobao-type express companies, fresh cold chain logistics, and same-city delivery logistics.

Cainiao focuses on big data, technology, and the layout of smart warehouses;

JD.com focuses on smart warehouses, distribution, and social transformation;

SF Express focuses on high quality, socialization, supply chain, and internationalization.